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Sarari Klassique Merchandise Limited

A dynamic team of seasoned professionals with expertise in Media, Telecommunications, Event Management, and Motion Picture Production.

Our Services

We possess deep insight into the complex socio-cultural fabric of Northern Nigeria—a region rich in tradition and cultural heritage, with vast potential for market expansion across Nigeria and Africa.

Film & TV Production

We create culturally rich films, documentaries, and television programs that amplify African stories and
values.

Music Production

Our modern studios offer professional recording, mixing, and mastering for artists and brands.

Corporate Event Management

From planning to execution, we deliver seamless corporate events, conferences, and activations that leave
lasting impressions

Community Research & Advocacy Documentaries

We produce socially impactful documentaries supporting public awareness, advocacy, and development
programs

Media Broadcasting

We provide high-quality broadcast content for television, radio, and digital platforms, reaching diverse
audiences

Television & Radio Commercials

Creative, localized, and engaging commercials tailored to promote brands across TV and radio networks

Media & Communication Consultancy

Expert advisory services for media campaigns, audience engagement, and strategic content development

Customer Acquisition Campaigns

We design and manage effective outreach campaigns to drive customer enrolment and product adoption.

Telecommunications Sales & Installation

Sales, deployment, and maintenance of telecom equipment and infrastructure across Nigeria.

Fintech Activation Campaigns

Targeted campaigns promoting financial inclusion, mobile banking, and digital payment solutions.

Post-Production Services

Comprehensive editing, sound design, color correction, subtitling, and finishing for film and video projects.

Film Equipment Rental Services

Top-quality cameras, lighting, and production equipment available for hire to support filmmakers and content
creators.

Studio Services (Audio & Visual)

Fully equipped audio-visual studios for music recordings, voiceovers, photo shoots, and video productions.

Media, ICT, Fintech & Telecommunications Training

We empower individuals and organizations through tailored training programs in Media Production, ICT,
Fintech, and Telecom, building capacity for Nigeria’s growing digital economy

Event Coverage with Live Streaming

Professional event coverage combined with high-quality live streaming to maximize reach and audience
engagement.

About Our CEO

Dr. Ahmad Sarari was born in the ancient city of Kano, Nigeria. He’s a microbiologist (MSc) and also holds Postgraduate Diploma in Mass Communication at the Bayero University, Kano. He is the Founder & President of the annual Kannywood Awards and recognized as the producer of the Best Nigerian Indigenous Film at the Zuma Film Festival 2006, titled “WARAKA” which was also screened in 2008 at “Pavillon du Sud” during the renowned Cannes International Film Festival in Cannes, France. He’s also a member of Advertising Practioners Council of Nigeria, Board Member of Audio Visual Right Society of Nigeria, National President of Motion Picture Practitioners Association of Nigeria (MOPPAN), Former North West Zonal Director of National Film and Video Censors Board, an independent Producer, Director and Distributor. He is the Cinematographic Content aggregator and supplier to various TV stations such as Africa MagicHausa, Arewa 24, Dadinkowa (StarTimes Hausa).

Our Vision is to be recognized as a trailblazing force in public communication and edutainment (educational entertainment) within the evolving global media ecosystem.
Our Mission is to consistently deliver world-class services by leveraging innovative strategies that integrate ICT, Media, and Communication, with unwavering attention to detail, client satisfaction, and value for money.

Ahmad M. Sarari

CEO’s Words

Sarari Klassique Merchandise Limited has proven to its growing clientele that not only would we do the job to the best of our ability, but we would also deliver using the best equipment and cost-effective methods available in the 21st century. As a company, our philosophy is that good service results in good business. It is my passion, therefore, to develop excellent relationships and deliver a world-class service to our ever-growing clientele base. We are forward-looking, and it is our goal to be the partner of choice in the areas of our business expertise. I assure you that we will continue to improve our processes and add additional services where necessary as we strive to satisfy our customers. We humbly ask that you take a second look and give us a try

+234(080) 378 746 11 / info@sarariklassique.com

Our Values

Our team has the courage, scale, passion, diversity and resourcefulness that promise
wherever and however the world needs it.

Integrity

We build trust with employees, customers, and the community by maintaining the highest ethical standards, behaving responsibly, and being accountable for our actions.

Partnership

We share ideas and resources across our company and promote teamwork, cooperation and fairness among employees, customers, and the communities we serve.

Innovation

We create and develop new ideas, processes, and products, while improving existing ones, so that we can better serve our customers and compete successfully.

Passion

We care deeply about what we do and approach our work, our customers, and the community with commitment and pride. We have passion of what we do at Sarari Klassique

Diversity

Sarari Klassique Merchandise Limited appreciate, respect, and actively pursue diversity of opinion, peoples, region, religion and cultures. This is part of what defined us.

Community

We serve the local community by being relevant and responsible, informing the public debate, taking editorial positions that further the public good, and by giving back.

Balance

Sarari Klassique values employees’ overall well-being and foster an environment where they can be successful and fulfilled in their personal and professional lives.

Environment

Knowing that suitable environment is key, we provide working environment suitable for both our employees and customers at Sarari Klassique Merchandise Limited.

Meet our Professionals

Our team has the courage, scale, passion, diversity and resourcefulness that promise
wherever and however the world needs it.

Ahmad M. Sarari

CEO/Director

Muhammad A. Sarari

Director

Hussain A. Sulaiman

Gen. Manager

Abubakar Mukhtar

Head of ICT

You can learn more from
our asked questions

Sarari Klassique is a dynamic team of seasoned professionals with expertise in Media, Telecommunications, Event Management, and Motion Picture Production. We possess deep insight into the complex socio-cultural fabric of Northern Nigeria—a region rich in tradition and cultural heritage, with vast potential for market expansion across Nigeria and Africa.

What is our vision?

To be recognized as a trailblazing force in public communication and edutainment (educational entertainment) within the evolving global media ecosystem.

What is our mission?

To consistently deliver world-class services by leveraging innovative strategies that integrate ICT, Media, and Communication, with unwavering attention to detail, client satisfaction, and value for money.

What we do?

Founded in 2003, Sarari Klassique Merchandise Ltd. is an innovative and forward-thinking media and Tele – communications company built on the core values of Knowledge, Service, Excellence, and Innovation.

With a workforce of over 1,000 dedicated professionals, we provide cutting-edge solutions in:

Film & TV Production
Music Production
Corporate Event Management
Community Research & Advocacy Documentaries
Media Broadcasting
Television and Radio Commercials (TVCs)
Media & Communication Consultancy
Customer Acquisition Services
Telecommunications Sales and Installation
Fintech Activation Campaigns
Film Equipment Rental Services
Post-Production Services

Studio Services (Audio & Visual)

Our Testimonials

We help companies build
brands that last

Our team has the courage, scale, passion, diversity and resourcefulness that promise
wherever and however the world needs it.

Sarari KlassiqueMerchandise Limited is assigned to manage SIM Registration in the North East Sub – Region of the Country. Over these years we have found Sarari Klassique to be very good and reliable partner.

MTN Nigeria
MTN Nigeria Communications Limited Through SM, Customer Acquisition Innocent Entonu

During the last 4 years our company has been working with Sarari Klassique on numerous kinds of projects. The company offers high quality services. We can attest that we have always been satisfied by their work. On all the projects we have collaborated on, Sarari Klassique always demonstrated a keen attention to detail and quality, and also uncommon creativity, coupled with deep understanding of the relevant nuances and cultures. I have no hesitation in recommending Sarari Klassique for the media, production and communication needs of your organization. I’m in fact looking forward to working with the company again for our future marketing campaigns.

BBDO
BBDO Through Managing Director Igbo Amadi-Obi

However, at the same time, we also discussed Kannywood films as cultural mirrors in contemporary Hausa societies, and I cited three Hausa films that were excellent but not given the chance to succeed because they did not toe to the line of Hausa cinema production practices. The first two were “Kazar Sayan Baki” and “Ibtila’i”. They had sunk without trace. They did not have any song and dance routines (and they were produced in the halcyon days of song and dance in Hausa films) and neither were the love triangles. The third film I will be discussing with them in the next class is KAKANDA, a film by Ahmad Mohammad Sarari.
Now Kakanda has not been released. I had the privilege of an exclusive personal preview on 28th July 2025 by Dr. Ahmad Sarari himself. Both he and I were attending the 2nd Edition of the DECASIA (Heritage) Archival Film Festival at the Nigerian Film Corporation (NFC) Zonal Office, Obalande, Ikoyi, Lagos. We were personally invited to the event as panelists by Ali Nuhu Mohammed, the MD of the Nigerian Film Corporation to express Kannywood voices at the event. I am totally impressed with Ali Nuhu’s command of the NFC and his eager desire to re-direct filmmaking, particularly in northern Nigeria.
Kakanda impressed me immensely due to the incredible acting and public health message in the film.

Prof. Abdalla Uba Adamu